What is innovation ?

The OECD OSLO Manual defines innovation as follows:

An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new oranizational method in business practices, workplace organization or external relations.


L'INNOVATION est avant tout un état d'esprit, une ouverture totale aux idées d'où qu'elles viennent !


"It can come unexpectedly and be
proposed by persons who are not members of a development group."



Accor group a receptionist noticed in 2002 that customers leave the lights on when leaving their room and suggests the installation of a central switch activated by the magnetic card used as key. The idea generates € 1 million per year in energy savings as soon as the following year and has since been adopted by all major chains.

And today ?

There is undoubtedly a greater openness, which does not prevent some companies from being much more innovative than others.

An innovative company generally has the following characteristics:

1. It is listening to ideas both ,internal and external 

2. Its organization allows it to follow each project in a structured way and by making all departments collaborate (R & D, marketing, communication, human resources, etc.)

3. Each sector is aware of its competences and knows how to use them effectively.

4. Continued education is promoted, as well as investment in the work tool.


In practice

Competence awareness is an essential element in any successful company: you can only improve what you measure. This is why any continuous improvement process must start with a diagnosis, a current state of the art.

Then, the company can use a structured process for ideas management:

  1. system of continuous collection of ideas from customers and employees at all levels: "the voice of customers"
  2. system for filtering ideas based on a set of robust and proven models to evaluate the market, the relevance of the idea, the likelihood of being a technical and commercial success, etc.


Our methodology can be represented by three complementary components :


The diagnosis

  • Initial maturity diagnosis of innovation processes
  • Establishing a road map to improve these processes
  • Preparing an Analysis Report
  • Regular follow-up (e.g. annual) by performing a new diagnosis
  • Possibility of 'Benchmarking' compared to other companies

Voice of the Customer

A software or "Voice of the customer" application is based on a permanent collection of ideas as well as two robust models for classification of the most desirable functionalities.

The system collects information on:

  • Spontaneous submission of ideas by clients or collaborators
  • Campaigns targeting a project in progress




The innovation process

An Idea management software based on a set of proven models, placed in a 'ideas funnel'.

These models will evaluate different elements, such as:

  • The existence of the market, its size and its lifetime
  • The likelihood of commercial success
  • The likely return on investment
  • The level of risk
  • Etc.